Winfield has described its new Optimum Ice Crush darts as “smokes for a new generation” at a product launch today.
The durry features the similar NASA-developed technology as the brand’s Optimum Crush product, which contains a crushable mint pellet that releases a menthol-like taste from first to last drag.
A spokesperson said evolving the popular line was a no-brainer.
“Kids already love the icy-freshness of Optimum Crush, so adding a more exciting type of ice with Optimum Ice Crush was a logical next step,” he said, adding that it’s “perfect for those wanting to take the edge off and on at the same time”.
Smokers praised the decision.
“As a gentleman who enjoys both a ciggie and a shard, this superhero team-up works as well as Batman and Superman,” one 14-year-old said.
Optimum Ice Crush will be sold in packs of one and are said to provide days of enjoyment.